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Macbook MIQ website screenshot

Challenge

The SEO plan for 2018 had a challenge from the start by needing to achieve/beat goals based on a successful 2017 campaign. Using information and competitor research, Voltage utilized business service changes and market research factors to realign and configure MIQ’s site architecture adhering to SEO siloing best practices. In particular, MIQ wanted to gain a strong footing with Incoterms content (set of rules which define the responsibilities of sellers and buyers for the delivery of goods under sales contracts).

Solution

With that in mind, Voltage added more Incoterm content and made sure it adhered with overall site architecture with on-page optimization and technical SEO factors. Through 2018, Voltage’s specific iterative and process-driven SEO plan was put into place for MIQ to ensure proper monitoring, rounds of optimization, and competitive positioning activities were taken beyond the big initiatives with site structure and content.

MIQ gained firm, first-page position on keywords the business wanted to target in addition to improving on all SEO metrics.

2019 KCDMA AMBIT Award

Organic Search Engine Marketing

2019 BMA Fountain Award

SEO Program

Results

The site structure, content, and ongoing optimization process in the 2018 strategy yielded continued gains over those that were made in 2017. This included in areas of overall visibility and positioning in the search engine results pages (SERPs), clicks through to the website, sessions on the site, and ultimately form submissions for specific services.

  • Organic sessions up 72%
  • Goals (filling out an international quote form) up 46%
  • Multiple Incoterm related keywords gained average position on the first page
+23%

Overall position

+404%

Impressions

+320%

Clicks

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