Rebranding and Corporate Style Guide Creation

KidneyWise Mockup
Market research application to create new logo, branding and messaging guidelines.


Re-position a “healthy-eating” brand as an innovative and solutions-driven non-profit organization dedicated to raising awareness and attacking the epidemic of Chronic Kidney Disease in the United States in the prevention phase where quality of life is the highest and dollars go the furthest.


Review current market research, conduct competitive and style research to establish positioning, and develop a design and strategic brief to guide the brand identity development.


A rule-breaking brand identity that conveys movement, health, and innovation accompanied by support materials that are making an impact nationwide.