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Challenge

As the national leader in composite roofing, DaVinci Roofscapes manufactures composite shake and slate roofing for residential and commercial clients.

In 2020, DaVinci established a goal of increasing sessions from organic search, as well as organic clicks and click-through rate by optimizing SEO within their site.

Solution

Voltage leveraged extensive SEO knowledge to ensure significant results for DaVinci’s website. Consumer search behavior and keyword research helped determine the strongest target queries based on keyword volume and difficulty within search results for roofing types and blends. Then, further analysis of these discovered keywords enabled us to drastically enhance Davinci’s blog with customer-centric content and reinforce the credibility of DaVinci products through augmented product pages. 

Results

*Voltage won silver in the Organic Search Engine Marketing category at the 2021 AMBIT Awards.

DaVinci saw a 75% increase in site sessions from organic search in 2020 vs. 2019. Organic clicks also grew by 90% and click-through rate from organic terms increased 72% in December 2020 compared to December 2019.

Our efforts resulted in higher rankings in search results, including davinciroofscapes.com ranking as high as position 10 for “slate roof” and consistently ranking in position 4 for “shake roof” – both of which were high-volume focus keywords. DaVinci also observed a 168% increase in organic clicks to their website from non-branded roofing terms and a 142% increase in sessions as compared to the roofing industry benchmark.

+98%

increase in site visits from organic search visitors

+90%

increase in organic search clicks

+72%

increase in organic search click-through-rate

+142%

more organic sessions in 2020 than the roofing industry benchmark

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