Clients / The Man Registry

Optimizing groomsmen gift purchases through SEO and mobile responsive relaunch

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Challenge

The Man Registry was seeking a Digital Agency to help optimize their old website and recover from significant Google algorithm updates. Through simultaneously developing a responsive template and restructuring the site’s information architecture for search engines, Voltage partnered with TMR to navigate this significant business hurdle.

Solution

Voltage developed a new, responsive website template, then removed and redirected low quality, non-ecommerce pages to fully overcome challenges posed by a specific algorithm factor.

Once validated and back in a good place in Google, Voltage removed sub-categories from the top navigation menu on all internal pages, combined similar product pages into one dynamically generated page, and minimized duplicate product listings across site categories to effectively optimize Google Crawl Budget.

A proper refinement

Simplifying and optimizing were crucial in this site rebuild. With a slimmed down navigation and site structure, we were able to enhance user experience through smoother page flows.

“When you work with VOLTAGE, you feel like you’re part of the family. I’ve hired them to redesign a large e-commerce site as well as run our digital marketing program. Both initiatives have been successful and we continue to grow the partnership.”

Chris Easter, CEO at The Man Registry

Results

Not only were more organic searchers visiting the post re-indexed site, they were also staying longer and purchasing at a much higher rate. This ultimately generated nearly two times the revenue as the equivalent previous re-indexing time period.

+174%

Increase in revenue

+139%

Increase in transactions

+68%

Increase in conversion rate

+26%

Increase in average session duration

-96%

Decrease in bounce rate

+30%

Increase in organic traffic