KC Shave Co. approached Voltage to help with driving increased sales on their website. Among other initiatives, Voltage was given the challenge to increase revenue overall while maintaining an acceptable ROI with Google Shopping Product Listing Ads (PLAs). Four months prior to the Google Shopping Campaign, KC Shave Co. had an e-commerce conversion rate of 0.97%, revenue totaling $1948.19, and 2,886 total visits.
Voltage developed a Google Shopping campaign that would increase revenue through offering users a quicker and more seamless purchasing process. The goal of the shopping campaign was to minimize user time in the purchasing funnel, meaning that the user would save time from the initial search phase to the checkout phase. Once users searched for shaving kits on Google, a specific product listing would appear. This ad would link the user directly to the relative product page where they could see pricing, availability, personalization options, and shipping costs, ultimately providing a streamlined purchasing process.
KC Shave Co. boosted revenue by 824% and ROAS by 261% with Google Shopping PLAs.
The results of this Google Shopping Campaign are spectacular. Between the start day of Google Shopping of July 28, 2016 and November 30, 2016:
- Session Increase of 284%
Google Shopping (PLA) Revenue
Google Shopping (PLA) Orders
Return on Ad Spend (ROAS)