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Challenge

Krannawitter Eye Care and Voltage partnered in October 2015 to help increase traffic to their website and grow their business. Krannawitter Eye Care had recently moved locations, and they were having issues with current customers and new customers not being able to find their location. Voltage set out to optimize their local listings and optimize their website for search engines.

Solution

The strategy specifically focused on updating local listings to make sure all listings across the web were accurate with the new building. Once these listings were updated, Voltage optimized the titles/metas of the website, wrote unique copy for the website around specific local keywords, and started creating Facebook and Google ads to build awareness for those living in the area.

Krannawitter Eye Care achieved an increase in organic, social, and paid traffic.

Results

Oct 1, 2016 РOct 1, 2017 compared to Oct 1, 2015 РOct 1, 2016

Facebook Campaign

  • Reached 50,336 locals
  • 1,036 clicks to the website
+8%

PPC Conversion Rate

+58%

Overall Click Through Rate (CTR)

+11%

Organic Search Traffic

+21%

Direct Sessions Year-Over-Year

+427%

Paid Search Sessions Year-Over-Year

+23%

Total Search Queries Year-Over-Year

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