Clinical Reference Laboratory

CMS for Clinical Reference Laboratory

An attractive, user friendly site serving diverse audiences with a welcoming structure.


To solve design inconsistency, content administration, and user experience challenges for a site that contained over 1,000 pages of content that over time had become disorganized or hard to find. The site had no central hub of content or controls which prevented it from being leveraged as a valuable digital asset.


Design and development of a powerful content management system that properly funnels users to desired content. A process of identifying user segments, search engine keyword research for translating industry terminology into user terminology, and streamlining content were critical for improvement.


The new website has a clean, inviting design that allows users to quickly access the content most relevant to their needs. The site has a consistent look and feel, navigation, and overall structure from section to section as well, enhancing the user experience.