Voltage worked with Cullum & Brown to design an online asset that clearly communicates to users the primary focus of the company as the best service, parts, repair, and new installation company in its sales territory.
In addition, development of specific features, functionality, and content on the WordPress content management system from Voltage provide optimized user interfaces for users on virtually any type of device.
The new website now provides a stable and extensible foundation for future development and efficient internal management of content.
Voltage’s goal was to make this B2B client stand out among its competitors as the industry leader in air compressors and vacuum solutions. We wanted to bring life to Cullum & Brown’s website by filming a new video including drone footage to place in the home page hero and adding graphics and imagery across the website. A new, modern design with a variety of content blocks to choose from highlights the one-stop shop that Cullum & Brown is for both their products and services.
Voltage built out in-depth page sections on Products, Parts & Service, and other specific offerings. The modern design, cleaned up logo, enticing home page video, and frequent calls to action throughout the site make it easy to navigate and drive leads. Voltage developed a new slider functionality on product pages for users to scroll through all the types of compressors available sorted by horsepower.
After the new website launch, Cullum & Brown exceeded 2019 lead goals by 271%, producing a 687% ROI.
Cullum & Brown set a lead goal for the year that would produce positive ROI for the campaign; our campaign exceeded the 2019 leads goal by 271% with an ROI of 29:1 on revenue and 43:1 revenue including pending projects.
2019 leads goal exceeded
Return on investment