The Voltage digital marketing team has over 20 years of experience building successful and award winning digital marketing campaigns for local Kansas City and global clients in all types of industries.
Our approach starts with building a strong foundation with a thorough discovery process and understanding of your business, your audience, and your goals. From there, we create an integrated digital marketing plan that utilizes the channels and platforms most suited for your needs and expectations. The most successful approach for your business could be a mix of search engine optimization, local listings, and social media managing. Or, it could be a combination of PPC, social media, and email marketing. The possibilities are endless for all Voltage clients, and you’re never pigeonholed into one marketing channel. The digital marketing industry is always evolving, and we stay ahead of the pack and utilize new and successful trends.
To create transparency and open channels of communication, we meet with our clients on a monthly basis and continually update on our ongoing campaigns. In our monthly meetings we’ll go over a report that shows monthly statistics, benchmarks, and conversions. For transparency, our reports include our tasks and the amount of estimated time spent on each task.
Below are the digital marketing channels we utilize to build successful strategies.
If a great website launches and no one can find it, does it make a dollar? (Pro Tip: No!) Good SEO and semantic web best practices are built into all that we do around here. Next time someone “Googles it”, we’ll make sure you will be there to answer your customer’s question. SEO is a long-term activity that we work with clients on. This can start through a high quality, manually conducted SEO audit, a website relaunch SEO process, or an ongoing SEO campaign.
PPC is a targeted and effective channel for expanding your audience and quickly gaining visitors. Let Voltage give you more return on your investment through targeting, optimizing, and managing your campaigns. Whether through Google, Bing, Facebook, Twitter or LinkedIn, we find the optimal mix of platforms and targeting to achieve client goals. We’re proud to be a Google Partner and work to maintain a level of excellence with our AdWords service offerings.
Are customers finding your business online? There are many goals and objectives to being found in maps and localized searches, but that’s not where the process ends. Information accuracy + a strategy to foster engagement and manage reviews is critical when it comes to making it or breaking it with business listings on local directories and maps sites. Voltage navigates this terrain for clients to ensure that customers continue coming through the doors.
There’s a big difference between using social media to maintain a brand presence and leveraging it to grow a brand, enhance credibility, and to support an overall content strategy. Voltage helps clients with social strategy and offers some full service social media marketing and management services.
The pretty design and development of your website won’t cut it if your “stuff” isn’t written well. Let the Voltage team create a plan for your website’s content that is clean, organized, and written in a way that reaches your target audience.
Despite shifting attention to emerging technologies and social media, email is still a tried and true reliable digital marketing channel. We’re MailChimp experts and have the ability to help you craft your email design, messaging, and scheduling to your target audience. Don’t use MailChimp? No problem, we’ve used other email marketing platforms as well. Most importantly, we’ll work with you on strategy and conversion focused-goals to keep you happy and your customers engaged.
If you have prospect and customer data, you have the opportunity to do powerful marketing. However, you have to have a place to store the data and the tools to fully leverage it. Learn about how Voltage works with clients to unlock the power of data through CRM.
Video is an important part of the content mix necessary to engage potential clients and customers. Through a creative process utilizing leading technology, Voltage produces video content for a wide range of purposes fitting into the content mix and needs of clients. Learn more about the specifics of creative video production and content creation.
Scheduling more campus visit days through targeted and optimized ads.View Case Study
Campus visit day submissions YOY
Campaign goal exceeded
Satisfying organic searches for burger chain using delicious SEO best practices.View Case Study
Highlighting an industry leader in logistics through social media.View Case Study
Total Social Media Conversions (Leads)
Affiliations & Accreditations
The Voltage digital marketing team enjoys participation in the local and global marketing community through with memberships and certifications across a range of organizations and accreditation bodies.