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After two full business days of relentlessly negative coverage for Microsoft, the noise from the echo chamber is deafening. More than 500 separate posts on mainstream tech sites and in blogs have amplified the original story, most of them simply repeating the accusations from the Prevx blog post with no original reporting or fact-checking. The story has now taken on a life of its own…

…You’ll notice I didn’t link to any of the Prevx blog posts or IDG headlines in the account above. Here’s why: Doing so increases the rank of those pages on search engines and makes those inaccurate headlines and summaries even more likely to bubble to the top of a search for troubleshooting information on Windows. And given that most of those stories┬áhave not been corrected, it would be irresponsible to give them more Google juice than they already have.

Some good reporting on some bad reporting by Ed Bott, a reporter with search on his mind, at ZDnet.

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