The Voltage team was a model of excellence at this year’s Fountain Awards held on March 7 at Twenty-16 Main Event Space. ANA Business Marketing KC (formerly BMAKC) and the AMAKC teamed up to put on this event that recognized B2B and B2C campaigns from agencies, businesses, corporations and freelance professionals across Kansas City.

Voltage took home 5 Fountains Awards and 2 Certificates of Merit in the following categories:

Fountain Awards

Logo Design – Simplicity New Logo

Simplicity logo design

 

Identity Program – Simplicity Brand Refresh & Development

simplicity brand refresh

 

SEO Program – MIQ Logistics 2018 SEO Campaign

Winning Results:

  • Overall position increased 23%
  • Impressions increased 404%
  • Clicks increased 326%
  • Organic sessions increased 72%
  • Goals completions (filling out an international quote form) increased 46%

B2C Integrated Campaign ($25,001 – $50,000) – Dordt College 2018 Campus Visit Day Campaign

Winning Results:

  • Increased campus visit day submissions year-over-year by 75%
  • Exceeded the campaign goal by 200%
  • Increased new users to the website, with over 79% of the sessions being visitors who had never been to the website before

brittany and anna at the fountain awards

SEM/PPC – Kicksite 2018 PPC Advertising Campaign

Winning Results:

  • Voltage increased software demo request submission conversion rates for Kicksite by 39.75% by the end of 2018
  • Increased demo request submissions by 34%
  • 9,334 pageviews
  • 113% increase in average time on the page

Certificates of Merit

Landing Page or Micro Site for a Targeted Program – Kicksite

Results:

  • Demo request conversion goal value increased 38%
  • Bounce rate also decreased 16.34%
  • Ads also brought 9,334 pageviews to the website

Social Media Campaign

Results:

  • Increased campus visit per day submissions year-over-year by 75%
  • 2,444 post reactions
  • 11,236 clicks to the website