Voltage is excited to announce winning two awards last Thursday at the KCDMA AMBIT Awards Gala. The AMBIT Awards Gala celebrated results-driven campaigns from 16 Kansas city companies in 23 different categories.
Triggered Email Category Winner
Voltage took home Gold in the Triggered Email category for an automated email campaign for a client that resulted in a 1,220% return on ad spend! This incredible campaign maximized unanticipated revenue and helped lighten the load for the client’s marketing employees. The campaign was sent to 7,776 email addresses and resulted in a 29% open rate, much higher than the 11.7% industry average according to Mailchimp. It also had a 5.4% click through rate (industry average is 1.6%). Of the 5.4% that clicked, 113 orders were made and generated $7,017 in revenue, a return on ad spend of 1,220.35%.
Search Engine Marketing Category Winner
Voltage won Bronze in the SEM category for the work done for The Man Registry. The Man Registry was seeking a Digital Agency to help optimize their old website, as well as recover from Google “Mobilegeddon” and “Panda” updates. Through simultaneously developing a responsive template and restructuring the site’s information architecture for search engines, Voltage was able to increase post indexing organic sessions by 30% and total revenue by 67%. Voltage also decreased the post launch bounce rate by 96%.
Voltage is honored to win these awards and will continue to generate award-winning campaigns for clients.