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Let’s get to the bottom of this once and for all! As a designer, I get asked this question quite often. So, let me explain!

Pixel- a minute area of illumination on a display screen, one of many from which an image is composed.

You may be saying, “wait.. huh?”. In simpler terms, each photo you take is made up of thousands of little squares. Each of those little squares equals a pixel. If you happen to open up a photo on your computer and zoom in to 400%, you will see all of those little dots. We also happen to see those nasty little dots when our images get “pixelated”. This happens when you enlarge a picture so far that you can see individual pixels. At this point, no further detail can be resolved. In other words, your photo looks like garbage. We want to avoid this at all costs! This can prove to be problematic if you are trying to make, say, your company’s logo in photoshop and then want the logo to be blown up to the size of a billboard. You’re not going to get the results you’re looking for.

“But Rikki, how can we fix this terrible problem?!”

You can choose to create your logo using vector based graphics! This requires using Adobe Illustrator rather than Photoshop.

Photoshop = pixels
Illustrator = vector

Vector paths are created using math instead of pixels. Therefore, they are infinitely scalable! Your logo can be teeny tiny or GIGANTIC and it will look exactly the same. This is the obvious choice for logos. This way, you can scale them down for business cards, or scale them up to put on large advertisements.

Have more questions about what’s the right fit for your company? Call the Voltage design team today!

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