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This has to be one of my all time favorite articles about design, branding and how that affects interaction with consumers and vice-versa…

Sandwiches can be Complicated at Times

While checking out (paying), I decide to go through with this thought, and look closely at the cheeseburger, and yes, indeed. The cheeseburger as has the easiest food interface one could think of. No forks, no knives, no spoons, no plates, no chopsticks. Like a sandwich, but softer and sweeter and above all: Standardized. No alarms and no surprises when eating a cheeseburger. Almost as simple as “the only intuitive interface” – the nipple. Sandwiches can be complicated at times.

The standardization makes the cheeseburger’s interface a branded one. Only a McDonald’s cheeseburger looks like a McDonald’s cheeseburger…

The Interface of a Cheeseburger by Information Architects in Japan.

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