The KC eCommerce Meetup recently gave me the opportunity to speak on SEO basics for small business owners. In this presentation, I provide a brief history of SEO and cover the top three areas for optimization:
- Site Structure
- How spiders evaluate the relationship between your pages
- On-Page Factors
- How spiders evaluate your page content
- How spiders evaluate the relationship between your site and other sites
The slides feature brief overviews of each subject, actionable next steps, as well as links to relevant reading. Enjoy!
I know what you’re thinking… and yes the original presentation featured gifs… and yes I can send it over upon request!