I had the privilege this month to present on an important, yet overlooked digital marketing topic–projections. As part of the “Must Have Report for Search Advertisers” session, I made the case for the projection report.

A good projection report contains several key ingredients and ultimately is where we show our work and the outputs we project based on inputs from our own data as well as data we pull from industry benchmarks.

If you want to see my slides or download the sample report document I shared in the session, you can find both embedded and linked in the page below.

 

Sample AdWords Projection Report