I don’t think Apple realizes how badly the App Store approval process is broken. Or rather, I don’t think they realize how much it matters that it’s broken.
The way Apple runs the App Store has harmed their reputation with programmers more than anything else they’ve ever done. Their reputation with programmers used to be great. It used to be the most common complaint you heard about Apple was that their fans admired them too uncritically. The App Store has changed that. Now a lot of programmers have started to see Apple as evil.