The KC eCommerce Meetup recently gave me the opportunity to speak on SEO basics for small business owners. In this presentation, I provide a brief history of SEO and cover the top three areas for optimization:
The latest & greatest news you'll want to follow. Seriously. SRSLY.
Voltage is excited to announce that Ian Frendreis has joined the Voltage Digital Marketing team. Ian will be assisting with all digital marketing efforts, including SEO, social media management, email marketing, and paid advertising. We’re happy to have him on the team and can’t wait to see him grow in his career at Voltage.
Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.
Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.” I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post. Just make sure you come back! :)
Congratulations! You’ve opened a business and are ready to get the word out. But where do you start? The possibilities for marketing your business are endless, so I put together what I think are four of the most important first steps to getting your business listed online.
Voltage is excited to announce winning two AMBIT awards last night at the 2016 KCDMA AMBIT Awards Gala. The awards were given for successful campaigns in Google product listing ads and social media.
Last month, I wrote about Google dropping right sidebar ads from their SERPs. While this was a big change, there are a few things to keep in mind:
The structure and navigation of your website is critical for great SEO, but is often overlooked. Crawlers use site structure to generate a “main topic” for your site, then make inferences about related content. Read More…
Most of us come to Google Analytics with specific questions that need answering on a daily, monthly, or quarterly basis. Instead of logging in and navigating through the audience, acquisition, behavior, or conversion areas to find the answers you’re looking for; give my favorite dashboards a spin!