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The Adpocalypse Revisited

Google dropping the sidebar on a digital marketer

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there are a few things to keep in mind:

  • This was not a knee-jerk change.  Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
  • Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
  • It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.

 

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@PGARITCK channels his best Stefon impression to give you his top 3 “hottest" GA Dashboards goo.gl/LN7SxH https://t.co/Bmoh2tUhVvCdChKSQUIAAXBO6   
We wrote something again! This week it's a lot of thoughts on Google dropping ads in the right sidebar. goo.gl/iuryaG   

Google Drops Right Sidebar Ads: What Will the Impact Be?

Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else.  

If you follow digital marketing much, you’ve maybe heard that Google has dropped ads from the right sidebar of their SERPs (search engine results pages). If you haven’t heard about this change, no problem! We’ll fill you in.

Google dropping the sidebar on a digital marketer

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#kansascity local business owners! Read how to increase ROI with Facebook local ads. goo.gl/EGU67q https://t.co/9XkQeaM03FCblsq-TUkAAd56P   

Facebook Local Awareness Ads Benefit Local Business Owners

Facebook Local Awareness Ads

If you’re a local business owner in Kansas City and looking for ways to advertise and reach customers at an affordable price, take a look at Facebook local awareness ads. These ads have been offered by Facebook for over a year, but I can’t stress enough how simple, easy, and dirt cheap it is to implement these ads if you’re a local business owner.

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