The latest & greatest news you’ll want to follow. Seriously. SRSLY.
Most of us come to Google Analytics with specific questions that need answering on a daily, monthly, or quarterly basis. Instead of logging in and navigating through the audience, acquisition, behavior, or conversion areas to find the answers you’re looking for; give my favorite dashboards a spin!
Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else.
If you follow digital marketing much, you’ve maybe heard that Google has dropped ads from the right sidebar of their SERPs (search engine results pages). If you haven’t heard about this change, no problem! We’ll fill you in.
If you’re a local business owner in Kansas City and looking for ways to advertise and reach customers at an affordable price, take a look at Facebook local awareness ads. These ads have been offered by Facebook for over a year, but I can’t stress enough how simple, easy, and dirt cheap it is to implement these ads if you’re a local business owner.
It’s Referral Spam, and it’s still causing problems in our reporting. In my previous blog post, I suggested one of the few available referral spam filter options our office found. We liked it because it struck the perfect balance between broadly limiting referral spam reporting without sacrificing potential real traffic. All while being safe enough to prevent long term damage from potential implementation mistakes.
Acquiring customers is a big challenge for many companies. Figuring out how to stand out from the crowd and then convince customers that you are the one that they want to do business with can be an expensive and challenging process. It’s also important to work on your customer retention strategy from the start to make them fans of your product or service so that they 1) continue to buy your product or service and 2) tell others about you in a positive manner.
