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I recently had the privilege and honor of speaking for a second time at a Social Media Club (SMCKC) breakfast here in Kansas City. It is fun talking with such an engaging, smart, and connected group of digital marketers and I’m proud to be a member. My topic was a popular one and one that my team continues to work on as we harness the amount of data that we have at our fingertips.
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Voltage is excited to welcome Jordan Kuczynski as digital marketing strategist. A recent graduate from the University of Wisconsin-Whitewater, Jordan brings his marketing education and SEO experience to his new role at Voltage.
“We’re thrilled to add Jordan to our team. With his positive, go-getter attitude, we know he’ll rise to the challenge and do great work for our clients,” says Patrick Gordon, Director of Digital Marketing.
As a digital marketing strategist, Jordan will collaborate with clients and team members and execute plans. He will be able to use his experience in SEO and Analytics to gather important data and move the needle for our clients.
“I’m most excited about getting exposed to every aspect of digital marketing and having the opportunity to work in a creative and fast-thinking environment,” said Jordan. Also, being new to the Kansas City area, Jordan already has a short list of fun to-dos: “I’m looking forward to trying the original world-famous Joe’s Kansas City BBQ and familiarizing myself as much as possible to the downtown area, as I love to explore new cities and what they have to offer.”
Welcome, Jordan!
Our team had the opportunity to come together with the local digital marketing community at the recent Digital Summit conference. This was the first year that Kansas City was added to the lineup and it was a great event featuring opportunities to learn and network in our backyard at a conference that was formatted like those we often have to go to the coasts to attend. If you weren’t able to go or want a quick recap of our digital marketing team’s takeaways, I have summarized them here.
I recently had the opportunity to speak on this topic for a session at the annual KCDMA Bootcamp. It is always an honor to present among the quality lineup of speakers which this year featured the topics of SEO, email marketing, networking, mental toughness, and analytics. I proposed and accepted the challenge to tackle the “integrated” topic as it is one that I see becoming more and more important in the current era of marketing.
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PPC can be an incredible source of web traffic that drives lead generation, direct sales, branding, and overall engagement. The ability to get it set up and running quickly and gain data that can be applied to other digital marketing channels is often a good enough reason alone to justify it.
However, despite the fact that digital marketing has simply become the new “marketing” and there are seemingly limitless case studies on the value of Google AdWords, many marketing decision-makers are not convinced it is worth adding to their mix. Through understanding the true cost of traffic and creating fact-based projections, we can do our part to make the case for evaluating PPC and setting proper expectations on what AdWords can do for the bottom line of our businesses.
I recently had the privilege of hearing what Larry Kim noted might be his final speaking appearance ever on the topic of PPC due to a career move into a different space. He has been an incredibly engaging and informational speaker and and even more importantly, very influential in the SEM industry over the years through is founding of Wordstream and current company–MobileMonkey. His talk at SEJ Summit in Chicago in May was aptly titled “How to be a PPC Unicorn.”
The concept of being a “unicorn” at anything in digital marketing is important to me as so many marketing channels are being commoditized in ad agencies, marketing firms, and pretty much any other business that feels like they can “throw in” some SEO or PPC with a deal. It still amazes me how many AdWords accounts I see that are poorly structured and don’t even meet the basics of 101-level management. All of that aside, I wanted to share the highlights from what might be Larry’s very last PPC presentation.
We are excited to announce that we have won four awards from the The Kansas City Business Marketing Association at the 2017 BMA Fountain Awards Banquet. The Business Marketing Association of Greater Kansas City is the leading professional resource for business-to-business marketers and communicators. The Fountain Awards Banquet was held at Boulevard Brewery on May 15, 2017. Many of the top B2B Digital Marketing agencies in Kansas City were represented at the event. Read More…
As an ecommerce business owner, you know that the need for a well designed and a user friendly website is essential. You also know that you need an agency that can design a user friendly ecommerce site with a CMS that works best for your needs and a design that will drive results.
4 Benefits to having a Well Designed Ecommerce Site:
Voltage is excited to announce winning two awards last Thursday at the KCDMA AMBIT Awards Gala. The AMBIT Awards Gala celebrated results-driven campaigns from 16 Kansas city companies in 23 different categories.
Voltage took home Gold in the Triggered Email category for an automated email campaign for a client that resulted in a 1,220% return on ad spend! This incredible campaign maximized unanticipated revenue and helped lighten the load for the client’s marketing employees. The campaign was sent to 7,776 email addresses and resulted in a 29% open rate, much higher than the 11.7% industry average according to Mailchimp. It also had a 5.4% click through rate (industry average is 1.6%). Of the 5.4% that clicked, 113 orders were made and generated $7,017 in revenue, a return on ad spend of 1,220.35%. Read More…
A top area of focus for many SEOs in 2017. This blog post will use a healthy dose of personification to address the components that make up GoogleBot’s crawl budget, highlight a few examples of pitfalls, and suggest technical fixes to get Googlebot crawling your entire site in no time.
