Congratulations! You’ve opened a business and are ready to get the word out. But where do you start? The possibilities for marketing your business are endless, so I put together what I think are four of the most important first steps to getting your business listed online.
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Voltage is excited to announce winning two AMBIT awards last night at the 2016 KCDMA AMBIT Awards Gala. The awards were given for successful campaigns in Google product listing ads and social media.
Last month, I wrote about Google dropping right sidebar ads from their SERPs. While this was a big change, there are a few things to keep in mind:
- This was not a knee-jerk change. Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
- Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
- It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.
The structure and navigation of your website is critical for great SEO, but is often overlooked. Crawlers use site structure to generate a “main topic” for your site, then make inferences about related content. Read More…
@PGARITCK tells you about his 3 favorite @googleanalytics dashboard to help you get the details you want quickly. goo.gl/LN7SxH
@PGARITCK channels his best Stefon impression to give you his top 3 “hottest" GA Dashboards goo.gl/LN7SxH https://t.co/Bmoh2tUhVv
Why Google Analytics Dashboards?
Most of us come to Google Analytics with specific questions that need answering on a daily, monthly, or quarterly basis. Instead of logging in and navigating through the audience, acquisition, behavior, or conversion areas to find the answers you’re looking for; give my favorite dashboards a spin!
We wrote something again! This week it's a lot of thoughts on Google dropping ads in the right sidebar. goo.gl/iuryaG
Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else.
If you follow digital marketing much, you’ve maybe heard that Google has dropped ads from the right sidebar of their SERPs (search engine results pages). If you haven’t heard about this change, no problem! We’ll fill you in.
#kansascity local business owners! Read how to increase ROI with Facebook local ads. goo.gl/EGU67q https://t.co/9XkQeaM03F
