Skip to main content

radio
Photo Credit

Scary times ahead for ye old media outlets:

The broadcast networks have grown older than ever — if they were a person, they wouldn’t even be a part of TV’s target demo anymore.

According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more than a decade ago — and the first time the nets’ median age was outside of the vaunted 18-49 demo. -Variety

(Emphasis is mine.)

Sharing is caring.