The Herschend Family Entertainment Corporation has asked Voltage Creative to undertake the development of new identity and branded materials for two of its Branson Missouri properties, White Water and Showboat Branson Belle.
Herschend Family Entertainment owns and operates theme parks, attractions and resorts throughout the United States. From Ride the Ducks, to the Newport Aquarium and Branson’s famous Silver Dollar City, Herschend Family Entertainment is known for world-class family friendly destinations.
In 2010 and 2011 Herschend’s White Water and Showboat Branson Belle attractions are undergoing significant renovations and upgrades that will further position these properties as flagship Branson destinations – from the brand new $2 million Aloha River attraction at White Water, to all new interiors and world class performers aboard the Showboat.
To support these capital improvements, the management teams have asked Voltage Creative to assist in the development of new branded materials and a new identity for White Water.
Needless to say, the Voltage team is extremely excited about this opportunity and we are currently knee-deep in a slew of themed concepts. These kinds of projects are always fun!
Look for our new designs on a highway near you in 2011 and if you find yourself in Branson, do yourself a favor and don’t miss the excitement of White Water and the one-of-a-kind Showboat Branson Belle.