The phrase, “web 2.0” has surely jumped the shark by now, but the big concept behind it (user-generated content) still has incredible power. Marketing companies love to talk about harnessing the power of web 2.0, and I think I’ve finally found one that really does just that.
Visit Modernista!’s web site and you’ll see something unlike (and just like) everything else online. They’ve built their website using a small layover menu in the upper left hand corner that takes you through their website which is literally built across web sites such as Flickr, Del.ico.us and Youtube. Brilliant! This is a web 2.0 site, for real.