A common misconception of minimalism is that it takes no time at all to design, or that slapping an asset or two on a white background with a thin font makes it minimalism. But the truth is, while limited assets, color palette and overall distractions contribute to a minimalist design, there’s far more to think about when mastering the art of minimalist design.
One of the most important parts of minimalism is functionality. In the world of web, functionality is everything. Minimalism is often mistaken for being just a pleasure to look at, but the best sites that truly define what minimalist design is, lend to a far better user experience compared to a site littered with fancy decorative additions. Functionality can make or break a site within seconds. It’s similar to going to a store and not being able to navigate yourself to the product or service you’re looking for. If it takes you forever to find what you’re looking for, you’re likely to not come back. The same goes for successful minimalism in web design.
Balance and contrast are two more important aspects on successful minimalist design. If you have to remember one word, remember “grid.” The grid is essential, as it’s helps with the balance of the design in it’s entirety. Also, contrast can make all the difference when used for eye-catching areas on a page. It’s far more eye-catching than it would be on a site with a plethora of colors.
So remember, minimalism is more than a few elements on a page; it’s about using balance, contrast and depth through simplicity while focusing on the essence of the concept. Then, clearly communicate that concept to the user through an aesthetically beautiful and effortlessly functional site design.