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D is for Demand

The most requested iPhone 5 feature may be the ability to actually order one. As of 1:00 AM this morning, myself and about a million other folks have been trying to pre-order the new iPhone 4. I started at about 7:15 AM myself. The results have been less than stellar. The white iPhone is nowhere to be found, and both the AT&T and the Apple pre-order sites keep going down (presumably) under the weight of incoming requests for the new gadget.

Apple iPhone 4 Pre Order Problems

ATT iPhone 4 Pre Order Problems

I wonder if all this lack of pre-order preparedness will carry over into demand problems when these things are supposed to be delivered on June 24th? (If no one can order one, it’s not going to be a problem.) For what it’s worth, there are reports of a better chance of getting through on AT&T’s site, although I couldn’t get that to work, either.

10:50AM UPDATE: Apple also isn’t taking phone calls at this time.

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