Congratulations! You’ve opened a business and are ready to get the word out. But where do you start? The possibilities for marketing your business are endless, so I put together what I think are four of the most important first steps to getting your business listed online.
Create A Website
Need we say more? Even if you opened a brick & mortar business and rely solely on in-store sales, having a website is crucial for customers to find you, contact you, get the information they need, and validate your credibility. If you need help creating a website, feel free to email us – we can help!
Get Your Business Listed On Google
Another step to getting your business “on the map” is creating a Google+ Business page. Creating the page will help potential customers find your business in Google maps, call you, and write reviews. Most importantly, your location will start showing up in search results when potential customers search for your type of business. Make sure to enter your correct contact information and hours, and choose carefully which category you want listed, both primary and secondary (you can choose up to 5).
For example: A local business had chosen “Eye Care Center” as their primary category and weren’t ranking in search results, but when they changed it to “Eye Doctor”, they ranked 4th in Google search! To create your Google+ Business page, go here.
Add Your Business Info – EVERYWHERE
One of the most important things about having an online presence is making sure your business location and information is showing up on popular search engine sites (Google, Bing, Yelp, Yellowpages, 3rd party directories) and listed with the correct information. You never know where or when potential customers will be searching for your business, so it’s best to be listed on as many search engine sites as possible. The easiest and most affordable way to monitor and add your business listing online is by submitting your information to a third party local listing site. Local listing sites push your information to all major data aggregator sites to make sure your business information is consistent across the web. This is incredibly important when opening a business or moving to a new location.
Create Facebook Page & Start Local Ads
Not only is having a Facebook page good for SEO, it is also an affordable way to advertise to potential customers in your area. Running a “We’re Open!” local ad can reach thousands of people in your neighborhood and cost less than $50.
There is obviously plenty more to do to reach potential customers, including ongoing SEO, email marketing, social media, and paid advertising. But for now, start with these four simple steps and you’ll be off to a great start! Questions? Contact Brittany Link at [email protected].