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We’ve seen an increased amount of site traffic to the Mustang homepage. We’ve seen an increase in leads. We’ve seen an increase in engagement rates when we post about it on our Facebook page. We’ve seen increases across the board.

Source: Ford Mustang Rides Social App For Sales Leads

Yes, social media is oversold. It’s no silver bullet. This isn’t social media’s fault though, sometimes there are only lead bullets. (Most times, actually.)

What social media is is another tool in a vast array of publishing options available to marketers today. And¬†occasionally, as in Ford’s Case above, it’s just the thing.

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