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Ruh roh! Burger King’s Facebook app/social media marketing bombshell, Whopper Sacrifice, was just as popular as we thought it would be. It managed to get Facebook users to ditch almost a quarter of a million of their friends in the course of one week. All for the sake of getting a free Whopper. Then Facebook pulled the plug.

What!???? One of the big guns of advertising jumps into Facebook with what can only be called a resounding succes in mutual benefit social marketing and they pull the plug. Ridiculous. Full story at TechCrunch.

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