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Burger King Facebook Campaign - Whopper Sacrifice

Burger King Facebook Campaign – Whopper Sacrifice

Burger King’s new Facebook app rewards you with a free Whopper coupon when you get rid of 10 friends. The campaign is Whopper Sacrifice and it smartly taps into one of the largest problems social networkers face over time: friend creep. If you want to ditch that guy you hung with for 6 hours at your college orientation weekend the time is now; you’ll receive a delicious fat-filled flame-grilled sodium-bomb from America’s perpetual #2 burger joint for your efforts. This is a truly brilliant use of social media marketing via mutual benefit. Burger King is getting Facebookers to try their product and expose their friend list to the Burger King brand. In exchange, they help them fight friend creep in a way that is humorous and rewarding.

Be warned though. The friends you sacrifice will know it was for a Whopper…

Burger King Facebook App - Whopper Sacrifice

Burger King Facebook App – Whopper Sacrifice

I don’t know when this new Facebook App launched, but when I started writing this post, 30 minutes ago, the counter on the App’s site showed 13,150 friends had been sacrificed. In the time since, it has jumped 16% to 15,260. Looks like a hit to me. How high will the flames go?

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