Setting PPC Performance Expectations
PPC can be an incredible source of web traffic that drives lead generation, direct sales, branding, and overall engagement. The… Read More
Larry Kim’s “How to be a PPC Unicorn”
I recently had the privilege of hearing what Larry Kim noted might be his final speaking appearance ever on the… Read More
The Adpocalypse Revisited
Last month, I wrote about Google dropping right sidebar ads from their SERPs. While this was a big change, there… Read More
Google Drops Right Sidebar Ads: What Will the Impact Be?
Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else. … Read More