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search marketing workshop

Digital & Search Marketing Workshops

Digital marketing has become a prominent aspect of marketing overall for most organizations. With that reality, there are a number… Read More

Digital & Search Marketing Workshops
Seeing Success

Setting PPC Performance Expectations

PPC can be an incredible source of web traffic that drives lead generation, direct sales, branding, and overall engagement. The… Read More

Setting PPC Performance Expectations
How to be a PPC Unicorn

Larry Kim’s “How to be a PPC Unicorn”

I recently had the privilege of hearing what Larry Kim noted might be his final speaking appearance ever on the… Read More

Larry Kim’s “How to be a PPC Unicorn”
Google dropping the sidebar on a digital marketer

The Adpocalypse Revisited

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there… Read More

The Adpocalypse Revisited
Google dropping the sidebar on a digital marketer

Google Drops Right Sidebar Ads: What Will the Impact Be?

Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else.  … Read More

Google Drops Right Sidebar Ads: What Will the Impact Be?