With your digital marketing strategy in motion for the year, you are likely reporting on progress monthly or incrementally in your campaign. A great part of your measurement plan should be using benchmarks. You’ll want to use them if you don’t have past performance data or other insights for setting digital marketing campaign goals and will want to regularly compare current performance against them.
Benchmarking takes some of the guesswork out of determining what performance we should expect and strive for. There are number of great industry resources for finding them and I’m excited to share a few of my favorites with you.