Blog / Articles

Here are some articles!


Voltage Wins Seven Fountain Awards

voltage team winning at the fountain awards

The Voltage team was a model of excellence at this year’s Fountain Awards held on March 7 at Twenty-16 Main Event Space. ANA Business Marketing KC (formerly BMAKC) and the AMAKC teamed up to put on this event that recognized B2B and B2C campaigns from agencies, businesses, corporations and freelance professionals across Kansas City.

Voltage took home 5 Fountains Awards and 2 Certificates of Merit in the following categories:

Read More…


Digital Marketing Benchmarks & Resources

benchmarks

With your digital marketing strategy in motion for the year, you are likely reporting on progress monthly or incrementally in your campaign. A great part of your measurement plan should be using benchmarks. You’ll want to use them if you don’t have past performance data or other insights for setting digital marketing campaign goals and will want to regularly compare current performance against them.

Benchmarking takes some of the guesswork out of determining what performance we should expect and strive for. There are number of great industry resources for finding them and I’m excited to share a few of my favorites with you.

Read More…


8 Factors in Setting Digital Marketing Goals

accomplishing digital marketing goals

Ever accomplish something totally awesome and gratifying? I’m sure several things come to mind. If you think back through the process and how you were able to reach your achievements, I bet you started with a specific goal or two or added them along the way. We all know the person who randomly did something great, but let’s be honest, most things in life take focus and work.

Goals are critical for achieving success in digital marketing. Much like in other life endeavors, if we want to get to the next level, we have to set something to aim for. There are eight aspects to digital marketing goal setting that can help drive the results you need for ROI and difference-making performance.

Read More…


2018 Pubcon Pro Conference Recap

pubcon pro 2018

The annual Pubcon Pro conference in Las Vegas last week was action packed with sessions, industry insights, and events for the search marketing community. I had the chance to be there and take in sessions and meet up with a bunch of old and new friends.

I wanted to share some key takeaways and learnings from my notes and share links to some other great Pubcon recaps and newsworthy topics as well. Read More…


WordCamp 2018 Presentation Recap

WordCamp Kansas City

I recently had the opportunity to present to the brilliant minds at the 2018 Wordcamp conference in Kansas City. It was an awesome, record crowd and was a blast to be with so many WordPress developers, consultants, and marketers.

My presentation was How to Complete an SEO-Friendly Redesign. It addressed the steps you need to take when launching (or relaunching) a website. You can find my full article on the topic at Search Engine Journal or view my Wordcamp slides below. Read More…


7 Steps To A Quality Google AdWords Audit

Patrick at SEMPO Cities KC

November 2017 SEMPO Cities Presentation

I recently had the opportunity to speak at the third annual SEMPO Cities event at Lifted Spirits in Kansas City. It was great to catch up with the local digital marketing community at large as well as share ideas on how to improve both organic and paid search performance. While my topic is only deemed essential under terse pretexts, I was able to lighten the mood with Kimmy Schmidt gifs and dad jokes!

Read More…


Voltage & The Kansas City Mavericks

Voltage team at Kansas City Mavericks

We’re excited to continue and grow our partnership with Kansas City’s only professional hockey team, the Kansas City Mavericks. Located 15 miles east of Kansas City, Silverstein Eye Centers Arena features the Voltage brand on the boards around the ice rink, along with in-arena signage on the LED ribbon board. We’re proud to be the digital marketing partner for the Mavericks as they are an awesome organization.

Read More…


Recap: SEMPO Cities KC Search Marketing Conference

Digital Marketing team at KC Cities SC

This past month, members of the Voltage digital marketing team had the opportunity to attend the SEMPO Cities KC Search Marketing Conference in the Kansas City Crossroads neighborhood at Lifted Spirits Distillery. Search Engine Marketing Professional Organization (SEMPO) is a global non-profit organization serving marketing professionals and the search engine marketing industry and the Cities program is the local extension of the global organization. This conference was Kansas City’s third annual event as part of the SEMPO Cities series.

Read More…


Open House Recap

Voltage Open House

September 21, 2017 marked an important day in the River Market history books. It was the day clients, friends and family members came through the doors for our long-awaited Voltage Open House at 523 Walnut Street–just 37 steps across the street from the old space! This event wasn’t just a celebration of the past 12 years, but also an opportunity to look forward to what the next decade has in store for Voltage.

Read More…