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7 Steps To A Quality Google AdWords Audit

Patrick at SEMPO Cities KC

November 2017 SEMPO Cities Presentation

I recently had the opportunity to speak at the third annual SEMPO Cities event at Lifted Spirits in Kansas City. It was great to catch up with the local digital marketing community at large as well as share ideas on how to improve both organic and paid search performance. While my topic is only deemed essential under terse pretexts, I was able to lighten the mood with Kimmy Schmidt gifs and dad jokes!

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Voltage & The Kansas City Mavericks

Voltage team at Kansas City Mavericks

We’re excited to continue and grow our partnership with Kansas City’s only professional hockey team, the Kansas City Mavericks. Located 15 miles east of Kansas City, Silverstein Eye Centers Arena features the Voltage brand on the boards around the ice rink, along with in-arena signage on the LED ribbon board. We’re proud to be the digital marketing partner for the Mavericks as they are an awesome organization.

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Recap: SEMPO Cities KC Search Marketing Conference

Digital Marketing team at KC Cities SC

This past month, members of the Voltage digital marketing team had the opportunity to attend the SEMPO Cities KC Search Marketing Conference in the Kansas City Crossroads neighborhood at Lifted Spirits Distillery. Search Engine Marketing Professional Organization (SEMPO) is a global non-profit organization serving marketing professionals and the search engine marketing industry and the Cities program is the local extension of the global organization. This conference was Kansas City’s third annual event as part of the SEMPO Cities series.

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Open House Recap

Voltage Open House

September 21, 2017 marked an important day in the River Market history books. It was the day clients, friends and family members came through the doors for our long-awaited Voltage Open House at 523 Walnut Street–just 37 steps across the street from the old space! This event wasn’t just a celebration of the past 12 years, but also an opportunity to look forward to what the next decade has in store for Voltage.

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Digital Summit Kansas City: Team Recap

Digital Summit Kansas City 2017

Our team had the opportunity to come together with the local digital marketing community at the recent Digital Summit conference. This was the first year that Kansas City was added to the lineup and it was a great event featuring opportunities to learn and network in our backyard at a conference that was formatted like those we often have to go to the coasts to attend. If you weren’t able to go or want a quick recap of our digital marketing team’s takeaways, I have summarized them here.

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Integrating Your Digital Marketing

KCDMA Bootcamp Logo

I recently had the opportunity to speak on this topic for a session at the annual KCDMA Bootcamp. It is always an honor to present among the quality lineup of speakers which this year featured the topics of SEO, email marketing, networking, mental toughness, and analytics. I proposed and accepted the challenge to tackle the “integrated” topic as it is one that I see becoming more and more important in the current era of marketing.
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Setting PPC Performance Expectations

Seeing Success

PPC can be an incredible source of web traffic that drives lead generation, direct sales, branding, and overall engagement. The ability to get it set up and running quickly and gain data that can be applied to other digital marketing channels is often a good enough reason alone to justify it.

However, despite the fact that digital marketing has simply become the new “marketing” and there are seemingly limitless case studies on the value of Google AdWords, many marketing decision-makers are not convinced it is worth adding to their mix. Through understanding the true cost of traffic and creating fact-based projections, we can do our part to make the case for evaluating PPC and setting proper expectations on what AdWords can do for the bottom line of our businesses.

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Larry Kim’s “How to be a PPC Unicorn”

How to be a PPC Unicorn

I recently had the privilege of hearing what Larry Kim noted might be his final speaking appearance ever on the topic of PPC due to a career move into a different space. He has been an incredibly engaging and informational speaker and and even more importantly, very influential in the SEM industry over the years through is founding of Wordstream and current company–MobileMonkey. His talk at SEJ Summit in Chicago in May was aptly titled “How to be a PPC Unicorn.”

The concept of being a “unicorn” at anything in digital marketing is important to me as so many marketing channels are being commoditized in ad agencies, marketing firms, and pretty much any other business that feels like they can “throw in” some SEO or PPC with a deal. It still amazes me how many AdWords accounts I see that are poorly structured and don’t even meet the basics of 101-level management. All of that aside, I wanted to share the highlights from what might be Larry’s very last PPC presentation.

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