Marketing ideas I can get behind: bright orange exotics in ridiculous situations. William Ashley China in Toronto has a Lamborghini Gallardo Superleggera sitting on top of tea cups as the centerpiece of an advertising campaign.
Lamborghini makes out in the deal, too. The Superleggera (“super-lightweight” from Italian) is their latest and greatest performance coupe selling itself on one of the fundamental principles of making performance cars better: you can either add power or subtract weight.
[hat tip: Jalopnik]