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I’ve been tired of Groupon for a while, but I finally decided it was no longer relevant to me and unsubscribed.

After three terrible experiences, I just couldn’t see myself using it any more. So, of course, I ended up at their unsubscribe page.

Groupon's Unsubscribe Page

It’s is great. The layout and functionality of the page itself gets out of your way and let’s you do the deed quickly-there are no dark patterns or hoops to jump through. The Punish Derrick messaging is hilarious in a low brow college humor gag sort of way. In fact, I liked it so much I almost signed-up again… (Then I remembered those three terrible experiences, but that’s another post.)

Regardless, it’s an excellent use of humor and user experience that (even though I was canceling my membership) left me with a positive memory of the organization. Once again, it reinforces the importance of user experience and the fact that opportunities abound, even in the most unexpected places.

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