I’ve been tired of Groupon for a while, but I finally decided it was no longer relevant to me and unsubscribed.
After three terrible experiences, I just couldn’t see myself using it any more. So, of course, I ended up at their unsubscribe page.
It’s is great. The layout and functionality of the page itself gets out of your way and let’s you do the deed quickly-there are no dark patterns or hoops to jump through. The Punish Derrick messaging is hilarious in a low brow college humor gag sort of way. In fact, I liked it so much I almost signed-up again… (Then I remembered those three terrible experiences, but that’s another post.)
Regardless, it’s an excellent use of humor and user experience that (even though I was canceling my membership) left me with a positive memory of the organization. Once again, it reinforces the importance of user experience and the fact that opportunities abound, even in the most unexpected places.