Corey Morris

Corey Morris

Vice President of Marketing

Corey serves as the Vice President of Marketing for Voltage-a full-service digital marketing agency based in Kansas City, MO. He has spent 14 years working in strategic and leadership roles focused on growing both national and local client brands with award winning, ROI generating digital strategies. In addition to his role at Voltage, he serves on the board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. His role in establishing the conference was recognized by being presented the SEMPO Skyscraper Award. He is currently a VIP contributor to Search Engine Journal, speaks locally and through North America on SEO and digital marketing topics including at SMX and SEMPO events, and formerly served as co-host of a monthly tech radio show. He has a passion for learning and sharing knowledge in the digital marketing industry and seeing people connect and make meaningful relationships. Learn more about Corey's industry involvement including speaking and writing at https://voltagekc.com/about/corey-morris/


Digital Marketing Benchmarks & Resources

benchmarks

With your digital marketing strategy in motion for the year, you are likely reporting on progress monthly or incrementally in your campaign. A great part of your measurement plan should be using benchmarks. You’ll want to use them if you don’t have past performance data or other insights for setting digital marketing campaign goals and will want to regularly compare current performance against them.

Benchmarking takes some of the guesswork out of determining what performance we should expect and strive for. There are number of great industry resources for finding them and I’m excited to share a few of my favorites with you.

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8 Factors in Setting Digital Marketing Goals

accomplishing digital marketing goals

Ever accomplish something totally awesome and gratifying? I’m sure several things come to mind. If you think back through the process and how you were able to reach your achievements, I bet you started with a specific goal or two or added them along the way. We all know the person who randomly did something great, but let’s be honest, most things in life take focus and work.

Goals are critical for achieving success in digital marketing. Much like in other life endeavors, if we want to get to the next level, we have to set something to aim for. There are eight aspects to digital marketing goal setting that can help drive the results you need for ROI and difference-making performance.

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2018 Pubcon Pro Conference Recap

pubcon pro 2018

The annual Pubcon Pro conference in Las Vegas last week was action packed with sessions, industry insights, and events for the search marketing community. I had the chance to be there and take in sessions and meet up with a bunch of old and new friends.

I wanted to share some key takeaways and learnings from my notes and share links to some other great Pubcon recaps and newsworthy topics as well. Read More…


Voltage Honored Again at Fountain Awards

Voltage 2018 Fountain Awards

The Voltage team once again had a chance to take a step back and look at work done in 2017 and be recognized for it. The Kansas City Business Marketing Association (BMA)/AMA Fountain Awards event took place on Monday, May 14, at Boulevard Brewing Company and recognized outstanding work in both B2B and B2C marketing done by brands and agencies in the area. Read More…


WordCamp 2018 Presentation Recap

WordCamp Kansas City

I recently had the opportunity to present to the brilliant minds at the 2018 Wordcamp conference in Kansas City. It was an awesome, record crowd and was a blast to be with so many WordPress developers, consultants, and marketers.

My presentation was How to Complete an SEO-Friendly Redesign. It addressed the steps you need to take when launching (or relaunching) a website. You can find my full article on the topic at Search Engine Journal or view my Wordcamp slides below. Read More…


Measuring Social with Google Analytics

Corey Morris Speaking at SMCKC

September 2017 Social Media Club Presentation

I recently had the privilege and honor of speaking for a second time at a Social Media Club (SMCKC) breakfast here in Kansas City. It is fun talking with such an engaging, smart, and connected group of digital marketers and I’m proud to be a member. My topic was a popular one and one that my team continues to work on as we harness the amount of data that we have at our fingertips.
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Digital Summit Kansas City: Team Recap

Digital Summit Kansas City 2017

Our team had the opportunity to come together with the local digital marketing community at the recent Digital Summit conference. This was the first year that Kansas City was added to the lineup and it was a great event featuring opportunities to learn and network in our backyard at a conference that was formatted like those we often have to go to the coasts to attend. If you weren’t able to go or want a quick recap of our digital marketing team’s takeaways, I have summarized them here.

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