The online marketing team at Voltage attended the 2014 BMAKC CONFERENCE Connect Through Content: How to Navigate Your Company’s Content Journey. Speakers included industry leaders Robert Rose, Kevin Espinosa, Jeff Rohrs, Tim Thorpe, and Shelly Kramer.
The conference focused on the importance of content and how it brings your customers to you in a way that is real and crucial to the future of your business. We pulled together our top 5 steps to better content:
1. If you can’t describe what you’re doing as a process, you don’t have a clue what you are doing
Do you feel like you’re flying by the seat of your pants? Sometimes we do, too. Create a content calendar to map out your strategy so it is cohesive and works with the overall goal of your business.
2. Your audience is an asset
Think of your social media managers, content managers, and marketing managers as ASSET managers. Your audience are crucial to the growth of your business.
3. Your title is more important than you think
What gets you to read an article or click to a website? Make sure to craft a title that is engaging and include an image that is appealing to the eye. You time spent on the title and content should be split 50/50.
4. Content + SEO + Social are all Intertwined
What good is your content if potential customers can’t find you online? What is the point of posting to your blog if you aren’t sharing it on social platforms for engagement or linking back to your website? Each piece is equally important and you can’t do one without the other.
5. Does your homepage save the world? (Or at least solve problems?)
Did you know prospects view a homepage on average of 8 seconds. Customers are searching for you to solve their problem, so make it easy for them. The homepage should briefly explain what you do and a give a call-to-action.