SMX West took place last week in San Jose and was another engaging and powerful search marketing industry event. It is always full of great news, tactics to learn, and tools to try and that’s how I’ve divided up this recap post series. I had the opportunity to attend the event and privilege of speaking in one of the sessions (“Conquering Today’s Technical SEO Challenges”). This year’s edition definitely didn’t disappoint and I’m happy to share my experience and what I’ve learned with you through a series of posts.
This post details the different tools mentioned at the event
Other posts include:
Specific tools shared at SMX West
I like to keep a list of tools to evaluate and update it regularly when I hear about new ones at industry events and in publications. This post contains a rundown of all of the tools mentioned at SMX that I have added to my list, plus a few that I already use. It is a fun exercise to go through my notes and strip away everything but mentions of tools. Enjoy!
- SocialMention, Topsy, Perch: Get social-social media is closest way to get into customers’ minds (Mindy Weinstein)
- YouGov Profiler, Bruce Clay KSP Tool: For social listening and to know who is searching (Mindy Weinstein)
- Google Customer Journey: Look in depth at steps and touch points that lead to conversions (Gene Skazovski)
- Mergewords: Stem buy cycle keywords to the attributes (Bill Hunt)
- Content-Inventory.com: Plan content (Kate Morris)
- AdWords Custom Affinity: Use this for PPC and SEO research for psychometric targeting (Marty Weintraub)
- Buzz Sumo, SharedContent, Followerwonk, Keyhole, BuzzStream: Content tools (Casie Gilette)
- Google Analytics: Use the Audience > Behavior > Engagement report to look at page depth to see engagement. Set up a filtered segment filtering new from returning users. We want to judge new users differently by pageviews as we don’t have the historical data and don’t want them to skew the behavior/path data and RFM (Glen Dimaandal)
- bit.ly/on-page-penguin: On-page factors within Penguin (Marie Haynes)
- ahrefs: To find troublesome links as it shows anchor text and follow versus nofollow. Look for a high percentage of links with keyword anchors for unnatural or manipulative trends (Marie Haynes)
- LinkResearchTools.com: Link analysis for segmentation and stats (Rae Hoffman)
- disdit.com: Free disavow management tool
- spamflag.com/link-identificaiton-guide & Chrome extension: Good starting point for link clean up (Sha Menz)
- BrightLocal, Moz Local, Whitespark: Local SEO tools (Greg Giffords)
Obviously there were a lot more tools talked about at the event and I wan’t in every session, but I wanted to share what I added to my list to evaluate or use for new purposes as I’m always trying new tools and resources.
Do you have questions about any of the details in my recap? Want to learn more about Voltage? We love to hear from our clients, colleagues, and friends-drop us a line!