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The latest & greatest news you’ll want to follow. Seriously. SRSLY.


Voltage Wins Four BMA Awards

We are excited to announce that we have won four awards from the The Kansas City Business Marketing Association at the 2017 BMA Fountain Awards Banquet. The Business Marketing Association of Greater Kansas City is the leading professional resource for business-to-business marketers and communicators. The Fountain Awards Banquet was held at Boulevard Brewery on May 15, 2017. Many of the top B2B Digital Marketing agencies in Kansas City were represented at the event.  Read More…


Voltage Takes Home AMBIT Awards

 

Voltage is excited to announce winning two awards last Thursday at the KCDMA AMBIT Awards Gala. The AMBIT Awards Gala celebrated results-driven campaigns from 16 Kansas city companies in 23 different categories.

Triggered Email Category Winner Brittany Link

Voltage took home Gold in the Triggered Email category for an automated email campaign for a client that resulted in a 1,220% return on ad spend! This incredible campaign maximized unanticipated revenue and helped lighten the load for the client’s marketing employees. The campaign was sent to 7,776 email addresses and resulted in a 29% open rate, much higher than the 11.7% industry average according to Mailchimp. It also had a 5.4% click through rate (industry average is 1.6%). Of the 5.4% that clicked, 113 orders were made and generated $7,017 in revenue, a return on ad spend of 1,220.35%.  Read More…


The Biggest Key to a Strong Organic Presence

The actuall key, get it!?

Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.

Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.”  I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post.  Just make sure you come back!  :)

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