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Ian Frendreis Joins Voltage Digital Marketing Team

Voltage is excited to announce that Ian Frendreis has joined the Voltage Digital Marketing team. Ian will be assisting with all digital marketing efforts, including SEO, social media management, email marketing, and paid advertising. We’re happy to have him on the team and can’t wait to see him grow in his career at Voltage. Ian Frendreis

Ian comes to us from Chicago. He attended Loyola University and The John Felice Rome Center Campus in Italy before moving to Kansas City.  Throughout his college experience, Ian interned for an Italian film production company called Kino Produzioni and Loyola University’s Integrated Marketing and Communications Department. Ian is certified in Google Analytics and has experience in web analytics, digital content creation, social media management, project management, and WordPress.   Read More…


The Biggest Key to a Strong Organic Presence

Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.

Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.”  I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post.  Just make sure you come back!  :)

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The Adpocalypse Revisited

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there are a few things to keep in mind:

  • This was not a knee-jerk change.  Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
  • Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
  • It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.

If you recall, we made some predictions on what we thought would happen.  While I don’t think we can draw any conclusions, I can say that the changes may not be as dramatic as initially thought.  There is also no denying that there is now a greater supply of clicks available to first page advertisers.  A greater supply of clicks may lead to an overall decrease in price… or maybe not, depending on the data gathering and methodology used for the study.

batman-v-superman-adpocalypse

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