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Voltage Takes Home AMBIT Awards

 

Voltage is excited to announce winning two awards last Thursday at the KCDMA AMBIT Awards Gala. The AMBIT Awards Gala celebrated results-driven campaigns from 16 Kansas city companies in 23 different categories.

Triggered Email Category Winner Brittany Link

Voltage took home Gold in the Triggered Email category for an automated email campaign for a client that resulted in a 1,220% return on ad spend! This incredible campaign maximized unanticipated revenue and helped lighten the load for the client’s marketing employees. The campaign was sent to 7,776 email addresses and resulted in a 29% open rate, much higher than the 11.7% industry average according to Mailchimp. It also had a 5.4% click through rate (industry average is 1.6%). Of the 5.4% that clicked, 113 orders were made and generated $7,017 in revenue, a return on ad spend of 1,220.35%.  Read More…


The Biggest Key to a Strong Organic Presence

The actuall key, get it!?

Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.

Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.”  I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post.  Just make sure you come back!  :)

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The Adpocalypse Revisited

Google dropping the sidebar on a digital marketer

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there are a few things to keep in mind:

  • This was not a knee-jerk change.  Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
  • Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
  • It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.

 

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