The latest & greatest news you’ll want to follow. Seriously. SRSLY.

The Biggest Key to a Strong Organic Presence

The actuall key, get it!?

Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.

Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.”  I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post.  Just make sure you come back!  :)

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The Adpocalypse Revisited

Google dropping the sidebar on a digital marketer

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there are a few things to keep in mind:

  • This was not a knee-jerk change.  Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
  • Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
  • It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.


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@PGARITCK channels his best Stefon impression to give you his top 3 “hottest" GA Dashboards CdChKSQUIAAXBO6