Cambria Cove


Sweepstakes Microsite with Facebook Application

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Creating a sweepstakes website with built-in viral tendencies using the Facebook API.

Challenge

Create a compelling online sweepstakes that entices users to enter and invite friends while allowing the client the ability to build brand loyalty and collect target market information.

Solution

Our team developed a highly functional and user friendly work-flow and information architecture. On top of that we layered a user-friendly and visually striking graphic interface. Oh yea, and all this had to be done while adhering to the brand standards of Cambria Cove’s retail-legend parent company, Hallmark

Results

A hip “I’ve got to enter this” custom online sweepstakes application. It helped Cambria Cove collect vital demographic information around its client base as well as turn up the likes on their Facebook page to the tune of 5,121% (from 624 to 5,848)!