The Man Registry was seeking a Digital Agency to help optimize their old website as well as recover from Google “Mobilegeddon” and “Panda” updates. Through simultaneously developing a responsive template and restructuring the site’s information architecture for search engines.
Voltage developed a new responsive “Mobilegeddon” compliant site template, then removed and redirected low quality non E-commerce pages to become “Panda” compliant.
Once compliant Voltage removed sub-categories from the top navigation menu on all internal pages, combined similar product pages into one dynamically generate page, and minimized duplicate product listings across site categories to effectively optimize Google Crawl Budget.
Not only were more organic searchers visiting the post re-indexed site, they were also staying longer and purchased at a much higher rate. Ultimately generating nearly two times the revenue during the equivalent previous re-indexing time period.