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AT&T Bails On iPad Unlimited Data Plans


AT&T has just announced it’s discontinuing unlimited data plans. For those watching the calender, it’s exactly one month and one day after 3G equipped Apple iPads went on sale, aka it’s now 24 hours past when you can return the devices.

Hike up your waders the marketing double speak is thick in this press release…

AT&T*, the U.S. smartphone leader, today introduced new wireless data plans that make it more affordable for more people to enjoy the benefits of the mobile Internet.

Yes, that’s an un-ironic asterisk on the first word of the press release. It doesn’t really matter though, the deal is AT&T is slashing the unlimited plan and now offering DataPlus, providing 200 MB of data for $15/month with additional 200 MB extensions for $15/each, and DataPro, providing 2 GB of data for $25/month, with additional 1 GB extensions for $10/each. Tethering, a feature that all iPhones have been capable of for over a year, will now be allowed by AT&T for an additional $20 per month on the DataPro plan.

The iPad was sold hard with this original unlimited data plan. It was sold by Steve Jobs standing by himself on a stage talking about how revolutionary this all is. How can this business relationship continue? How did Apple end up here? I wish calculating opportunity cost was an exact science; I’d like to see a tally of what Apple is paying for the ongoing damage to one of the most enviable brands on the planet.

As Yanowitz on Hackernews said:

I’d love to be a fly on the wall for the screaming matches between AT&T and Apple.

UPDATE: As of 2:40pm CST, June 2nd, 2010 Apple’s iPad product page does not reflect these new data plans.

The Apple iPhone accounts for more than half(!) of all mobile browsing.

This page shows the daily web browsing marketshare for mobile phones of interest, which is calculated from all mobile traffic across the 150,000+ sites that are tracked by It is updated every 30 minutes.

In the past 10 days the iPhone has been bouncing between 51% and 58% of total mobile web surfing in the US (Outside the US it’s spiked as high as 66%-one third of all non-us mobile devices online are iPhones). I’ve yet to get my hands on a Droid, but I’ve surfed the web with both Palm and Windows Mobile hand-helds and there’s just no comparison to the iPhone in that respect. Honestly, I’m surprised these statistics aren’t even more skewed in the iPhone’s favor.

Paul Graham weighs in on the Apple App Store problem.

I don’t think Apple realizes how badly the App Store approval process is broken. Or rather, I don’t think they realize how much it matters that it’s broken.

The way Apple runs the App Store has harmed their reputation with programmers more than anything else they’ve ever done. Their reputation with programmers used to be great. It used to be the most common complaint you heard about Apple was that their fans admired them too uncritically. The App Store has changed that. Now a lot of programmers have started to see Apple as evil.

iPhone 3G / iPod Touch Dock Build (DIY Instructions with Pictures)

The other day, Voltage got an iPod Touch (2nd generation) as a development machine for the office. We use it when building out our Mobile Safari sites for the iPhone / iPod Touch market. These new iPods / iPhone 3Gs don’t come with docks, just dock inserts. I didn’t want to pay $50 for a dock, and the DIY tutorials I could find online about building one were unsatisfactory. Truthfully I couldn’t even find one that used the packaging it came in, which is what I wanted. (Recycling and frugality and all that…)

So, here’s my iPhone 3G / iPod Touch Dock Build with lots of big pictures and detailed instructions. Enjoy… Read More…

Blackberry Storm Product Images Published with Mocked-Up iPhone Screens

This is from the official marketing material posted last night by RIM’s Storm launch partner, Vodafone. It’s an interesting tactic. They say there’s no such thing as bad publicity, but when you’re trying to take on a competitor whose main strength is slick, thoughtful products with amazing launches (Mobile Me aside), EPIC FAIL at product launch, may not be the best strategy…

[via Engagdet]