The KC eCommerce Meetup recently gave me the opportunity to speak on SEO basics for small business owners. In this presentation, I provide a brief history of SEO and cover the top three areas for optimization:

  1. Site Structure
    • How spiders evaluate the relationship between your pages
  2. On-Page Factors
    • How spiders evaluate your page content
  3. Backlinks
    • How spiders evaluate the relationship between your site and other sites

The slides feature brief overviews of each subject, actionable next steps, as well as links to relevant reading. Enjoy!

Search Engine Optimization And You

I know what you’re thinking… and yes the original presentation featured gifs… and yes I can send it over upon request!