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The latest & greatest news you’ll want to follow. Seriously. SRSLY.


Ford’s Mustang Social Media App is Killing It

We’ve seen an increased amount of site traffic to the Mustang homepage. We’ve seen an increase in leads. We’ve seen an increase in engagement rates when we post about it on our Facebook page. We’ve seen increases across the board.

Source: Ford Mustang Rides Social App For Sales Leads

Yes, social media is oversold. It’s no silver bullet. This isn’t social media’s fault though, sometimes there are only lead bullets. (Most times, actually.)

What social media is is another tool in a vast array of publishing options available to marketers today. And occasionally, as in Ford’s Case above, it’s just the thing.


Israel plans to improve its image abroad by adding an armed forces unit devoted to social media.

Israel announced plans last week to use the Web to improve its image abroad in two ways: by setting up a new unit of the Israel Defense Forces devoted to fighting criticism on YouTube, Facebook and Twitter, and through what the Israeli newspaper Haaretz described as “an initiative by the Information and Diaspora Ministry to train people to represent Israel independently on the Internet.”


News Sites: Old News

Whenever you read about the newspaper industry all you hear about is the decline of revenue and how all papers will soon disappear. Everyone is fighting for eyeballs and the way they do it is by looking like their competition?

A good breakdown on the the current state of online news from a web design standpoint. Rightly so, many of the comments point to Article Skimmer by The New york Times as being out in front of the competition in this area.


Can user experience be designed?

Is this you reading these lines in your very special personal way? Or is this me letting you read my lines in my way?

Yet another excellent (short) essay by Information Architects on the industry we work in. Ending with the astute observation that design does not let us control how people feel, but who we reach.


COLOURlovers built an amazing Twitter profile design tool.

Use themeleon to customize the way Twitter looks for you and how your profile looks to others. Use any of the more than 679,339 background patterns & 1,037,130 color palettes on COLOURlovers or customize any of the colors or patterns to get just the right design for you.


BBC: Google to limit free news access.

The concession follows claims from some media companies that the search engine is profiting from online news pages.

Under the First Click Free programme, publishers can now prevent unrestricted access to subscription websites.

Users who click on more than five articles in a day may be routed to payment or registration pages…

…BBC technology correspondent Rory Cellan-Jones said the concession was relatively minor but Mr Murdoch might see it as vindication of his decision to take on Google.

Now seems like a good time to revise and extend my remarks… Not really, I stand by what I said not 12 hours ago: Rupurt Murdoch and Newscorp are underestimating a lot of lean content producers. The less old media that’s available online the more new media there will be to fill in the blanks. (And I suspect this more about Bing than newspapers for Google.)


"Google" is not a strategy, it's a channel.

Google isn’t a strategy, or even an e-marketing strategy. Google is a tremendously robust search partner for marketers, but it’s one partner in the tactical execution of search, where search may be one of the channels used in an overall e-marketing strategy.

Considering how popular and succinct the “Don’t put all your eggs in one basket” cautionary tale is, it’s surprising how many people don’t get it. Google is a basket, not the basket.


How to use Twitter lists to create online reputation management problems.

…could the fact that Twitter.com’s new list feature lets users create arbitrary lists with free text descriptions expose the potential to damage somebody’s reputation?

The answer is a resounding yes. As an experiment, Michael Gray (SEO expert) created a Twitter list titled People who bought links, a big SEO no-no, and populated it with a single Twitter user; Matt Cuts. (Har-har, Matt Cutts is currently head of Google’s Webspam Team.) Then it got interesting…

That Twitter list ranked 1st for the keyphrase “people who bought links” within 48 hours. (It’s since been taken down.) Is this a problem? You bet. Appearing on the wrong list could definitely lose you a job interview or a first date, if not even more serious things.

There is a simple solution for this: block the person that has set up the list and your listing disappears. But this means constantly monitoring what Twitter lists you are on. One more opt-in solution of online reputation control is not what any of us need. We need simpler solutions, few of those are coming, however.


Firefox grabs 25% of the web!

Firefox is steadily gaining in use. Last week, Web traffic monitoring firm Net Applications announced Firefox cleared 25 percent share of those using browsers worldwide–not dethroning Internet Explorer by any means but still winning over new users. Mozilla estimates there are more than 300 million Firefox users total, and this week said there are more than 300,000 testers using the Firefox 3.6 beta.


The Apple iPhone accounts for more than half(!) of all mobile browsing.

This page shows the daily web browsing marketshare for mobile phones of interest, which is calculated from all mobile traffic across the 150,000+ sites that are tracked by getclicky.com. It is updated every 30 minutes.

In the past 10 days the iPhone has been bouncing between 51% and 58% of total mobile web surfing in the US (Outside the US it’s spiked as high as 66%-one third of all non-us mobile devices online are iPhones). I’ve yet to get my hands on a Droid, but I’ve surfed the web with both Palm and Windows Mobile hand-helds and there’s just no comparison to the iPhone in that respect. Honestly, I’m surprised these statistics aren’t even more skewed in the iPhone’s favor.