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Why Boosted Posts Are Crucial For Facebook Engagement

boost post on Facebook

Facebook: It’s a love-hate relationship for businesses. Facebook has opened up so many opportunities for companies to reach their target audience and grow their business, but sometimes it can feel a little overwhelming. Taking the time to put together a strategy, create posts, then monitor comments and engagement leaves little to no room to work on other important areas of your business. This is where we come in to help :)

We recently started doing digital marketing for a local business. The client already had a Facebook page, but with little to no engagement. We put together a social media strategy and started to post regularly to their Facebook page. After taking the time to put together our strategy, create the content, and craft an attention grabbing Facebook message, we noticed we weren’t getting very much engagement.

We knew Facebook had changed their algorithm so less followers would see our posts, but we had no idea how little engagement we would get. In fact, after Facebook’s algorithm change, most businesses only reach 7% of their total audience organically on Facebook.

Here is a graph that shows the decline in organic reach.

chart

What to do if no one sees your post:

Facebook gives you the ability to boost posts that you create on your company page. Boosted posts appear higher in the newsfeed and they will appear on a person’s newsfeed more than once. A boosted post will reach more of your followers, depending on how much you want to spend to boost it ($5-$15).

Without boost vs. boosted post:

You’re maybe wondering, “is it really worth it to spend $5 on a boosted post”? Yes, yes it is. Here is a side-by-side example of our client’s success after we boosted a post for just $5.

Without boost vs with $5 boost

Boosted PostsBoosted Post Facebook

 

 

 

 

 

 

 

 

 

Without boost vs with $5 boost

Boosted Facebook Post

Facebook Boosted Post

 

 

 

 

 

 

 

 

 

As you can see, boosting a post is worth the $5 cost.

How should I decide what to boost?

You don’t need to boost every single post you share, but here are a few ideas of what to boost:

  • Events. Whether it’s a festival or open house, make sure your followers know about special events
  • Special News & Announcements. Keep your customers in the know about special updates.
  • Unique & Original Content. Boost the blog post you wrote. Don’t worry about boosting links you share that aren’t your original content or won’t bring followers to your site.

Also, Facebook will not allow you to boost a post if it has more than 20% text on the image. Make sure to use the headline and body of your post. Learn more about Facebook’s Advertising Guidelines.

How do I boost a post?

  • Go to a post you’ve created and then click Boost Post in the lower-right corner.
  • Choose your audience and budget based on how many people you want to reach and how long you’d like your boost to run. You can also change your payment method.
  • Click Boost Post

In a perfect world we wouldn’t need to spend $5 each time we want to share with our followers, but learning to adapt to Facebook’s algorithm changes is crucial for engagement and the prosperity of your business.


Referral Traffic Spam: The 411

Referral Spam: The 411

 

There’s Something Rotten In… The Data

Over the past couple weeks, our digital marketing department started to notice a big increase in overall traffic. Assuming one of our SEO strategies was rapidly paying off, we started digging into site data to capitalize.  OH…how sad we were to discover we were being spammed in new and exciting ways.

Read More…


July’s Episode of Tech Circuit

techcircuit

Tune in to Tech Circuit for the July show on the KMBZ Business Channel. Each month we tackle tech topics in the news, trending updates, and even some things that aren’t necessarily on everyone’s radar yet. The show has a lineup of engaging guests and news-makers on the KC tech “circuit” and makes for a unique Kansas City angle and focus. Read More…


Corey Morris Selected To Serve As SEMPO Kansas City Leader

Voltage is excited to share that our own Corey Morris, Director of Digital Strategy & Marketing, was selected to serve as the 2015 Search Engine Marketing Professional Organization (SEMPO) City Leader for Kansas City.

SEMPO is the largest nonprofit trade organization in the world, serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation to build stronger relationships within the community, provide education and better understanding of SEM, and promote the general industry. Read More…


We're excited to announce the addition of Patrick Gordon to the Digital Marketing Team! Find out more about him: voltagekc.com/announcements/…   

Voltage Welcomes Patrick Gordon

Digital Marketing Analyst Patrick GordonThe Voltage Digital Marketing Team is continuing to grow! We’re happy to announce that Patrick Gordon has joined the team in the role of Digital Marketing Analyst. He brings successful agency experience with him as he has recently relocated from Georgia. His skill set and personality fits well with the Voltage culture and clients will enjoy working with him moving forward. Please help us welcome him to the team and to Kansas City and send him tips on your favorite things to do in town at patrick[at]voltagekc.com.

Be sure to follow the Voltage Blog for Patrick’s content in the future and in the meantime check out his profile page.


@DCCareerCenter We'd love another Dordt grad on our team :)