Last month, I wrote about Google dropping right sidebar ads from their SERPs. While this was a big change, there are a few things to keep in mind:
- This was not a knee-jerk change. Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
- Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
- It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.
If you recall, we made some predictions on what we thought would happen. While I don’t think we can draw any conclusions, I can say that the changes may not be as dramatic as initially thought. There is also no denying that there is now a greater supply of clicks available to first page advertisers. A greater supply of clicks may lead to an overall decrease in price… or maybe not, depending on the data gathering and methodology used for the study.