Blog

The latest & greatest news you’ll want to follow. Seriously. SRSLY.


The Biggest Key to a Strong Organic Presence

Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.

Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.”  I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post.  Just make sure you come back!  :)

Read More…


The Adpocalypse Revisited

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there are a few things to keep in mind:

  • This was not a knee-jerk change.  Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
  • Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
  • It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.

If you recall, we made some predictions on what we thought would happen.  While I don’t think we can draw any conclusions, I can say that the changes may not be as dramatic as initially thought.  There is also no denying that there is now a greater supply of clicks available to first page advertisers.  A greater supply of clicks may lead to an overall decrease in price… or maybe not, depending on the data gathering and methodology used for the study.

batman-v-superman-adpocalypse

Read More…


@PGARITCK channels his best Stefon impression to give you his top 3 “hottest" GA Dashboards goo.gl/LN7SxH https://t.co/Bmoh2tUhVv CdChKSQUIAAXBO6   
We wrote something again! This week it's a lot of thoughts on Google dropping ads in the right sidebar. goo.gl/iuryaG   

Google Drops Right Sidebar Ads: What Will the Impact Be?

Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else.  

If you follow digital marketing much, you’ve maybe heard that Google has dropped ads from the right sidebar of their SERPs (search engine results pages). If you haven’t heard about this change, no problem! We’ll fill you in.

google-right-sidebar-meme

Read More…