Voltage KC

Voltage KC


The Biggest Key to a Strong Organic Presence

The actuall key, get it!?

Sometimes you just come across something on the interwebs that you want to share, and while Twitter, Facebook and LinkedIn are great forums for that, it can be hard to add some thoughts/comments.

Eric Enge recently wrote a great piece titled “Why CTR Is(n’t) a Ranking Factor.”  I strongly suggest taking the 10-15 minutes to read it before reading all of this blog post.  Just make sure you come back!  :)

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The Adpocalypse Revisited

Google dropping the sidebar on a digital marketer

Last month, I wrote about Google dropping right sidebar ads from their SERPs.  While this was a big change, there are a few things to keep in mind:

  • This was not a knee-jerk change.  Google had plenty of data suggesting to them that making this change would prove to have positive results from a user experience (and Google revenue) standpoint.
  • Right side ads only accounted for 14.6% of paid clicks anyway, according to this article from Search Engine Watch.
  • It has been about 5 weeks since the change was made – while there have been several studies done (with updates), we still don’t know anything conclusive.

 

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Google Drops Right Sidebar Ads: What Will the Impact Be?

Whenever there is a large change in something search-related, I initially have more questions and hypotheses than anything else.  

If you follow digital marketing much, you’ve maybe heard that Google has dropped ads from the right sidebar of their SERPs (search engine results pages). If you haven’t heard about this change, no problem! We’ll fill you in.

Google dropping the sidebar on a digital marketer

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Increase Profit Through Customer Retention Strategies

customer retention graphic

The Customer Challenge

Acquiring customers is a big challenge for many companies.  Figuring out how to stand out from the crowd and then convince customers that you are the one that they want to do business with can be an expensive  and challenging process.  It’s also important to work on your customer retention strategy from the start to make them fans of your product or service so that they 1) continue to buy your product or service and 2) tell others about you in a positive manner.

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We’re Hiring! Digital Marketing Coordinator

Hiring Digital Marketing Coordinator

The Voltage Digital Marketing team is hiring yet again!

The Digital Marketing Coordinator position serves an important role on the client marketing team and reports directly to the Director of Digital Strategy & Marketing working alongside the team of Digital Marketing Analysts and Coordinators. The role includes work on client marketing projects that range from Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Email Marketing, Social Media Marketing (SMM), and website analytics.

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Voltage Welcomes Patrick Gordon

Digital Marketing Analyst Patrick GordonThe Voltage Digital Marketing Team is continuing to grow! We’re happy to announce that Patrick Gordon has joined the team in the role of Digital Marketing Analyst. He brings successful agency experience with him as he has recently relocated from Georgia. His skill set and personality fits well with the Voltage culture and clients will enjoy working with him moving forward. Please help us welcome him to the team and to Kansas City and send him tips on your favorite things to do in town at patrick[at]voltagekc.com.

Be sure to follow the Voltage Blog for Patrick’s content in the future and in the meantime check out his profile page.


Voltage Welcomes Brittany Link

Brittany LinkVoltage is excited to announce a new hire as it welcomes Digital Marketing Analyst, Brittany Link.  Brittany’s experience and perspective immediately adds to the award winning online marketing staff at Voltage as the agency continues to grow in the areas of search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing (SMM), and email marketing.

Please feel free to help us welcome Brittany to the team and reach out to her via brittany[at]voltagekc.com.  You’ll likely soon start seeing some awesome content on this blog and elsewhere on the interwebs by Brittany.  Also, stay tuned for additional company updates on the blog and in the media in the near future as some exciting things happening here will be announced soon!


Voltage Creative Receives BMA Fountain Awards

The Voltage team was honored to receive two Kansas City Business Marketing Association Fountain Awards recently at the 2014 awards ceremony and dinner celebration.  The wins both came in important award categories of focus for Voltage as they accounted for two of the three total website award categories recognized by BMAKC including websites under $25,000 budget and websites between $25,000 and $50,000. Read More…