Corey Morris

Corey Morris

Vice President of Marketing

Corey serves as the Vice President of Marketing for Voltage–a full-service digital marketing agency based in Kansas City, MO. He has spent a dozen years working in strategic and leadership roles focused on growing both national and local client brands with award winning, ROI generating digital strategies. In addition to his role at Voltage, he serves on the board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. He is currently a contributor to Search Engine Journal, speaks locally and nationally on SEO and digital marketing topics including at SMX and SEMPO events, and formerly served as co-host of a monthly tech radio show in KC. He has a passion for learning and sharing knowledge in the search industry and seeing people connect and make meaningful relationships in our industry.


Setting PPC Performance Expectations

Seeing Success

PPC can be an incredible source of web traffic that drives lead generation, direct sales, branding, and overall engagement. The ability to get it set up and running quickly and gain data that can be applied to other digital marketing channels is often a good enough reason alone to justify it.

However, despite the fact that digital marketing has simply become the new “marketing” and there are seemingly limitless case studies on the value of Google AdWords, many marketing decision-makers are not convinced it is worth adding to their mix. Through understanding the true cost of traffic and creating fact-based projections, we can do our part to make the case for evaluating PPC and setting proper expectations on what AdWords can do for the bottom line of our businesses.

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Larry Kim’s “How to be a PPC Unicorn”

How to be a PPC Unicorn

I recently had the privilege of hearing what Larry Kim noted might be his final speaking appearance ever on the topic of PPC due to a career move into a different space. He has been an incredibly engaging and informational speaker and and even more importantly, very influential in the SEM industry over the years through is founding of Wordstream. His talk at SEJ Summit in Chicago in May was aptly titled “How to be a PPC Unicorn.”

The concept of being a “unicorn” at anything in digital marketing is important to me as so many marketing channels are being commoditized in ad agencies, marketing firms, and pretty much any other business that feels like they can “throw in” some SEO or PPC with a deal. It still amazes me how many AdWords accounts I see that are poorly structured and don’t even meet the basics of 101-level management. All of that aside, I wanted to share the highlights from what might be Larry’s very last PPC presentation.

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We’re Hiring! Digital Marketing Strategist

Digital Marketing Career

The Voltage Digital Marketing team is hiring yet again!

The Digital Marketing Strategist position serves an important role on the client marketing team and reports directly to the Director of Digital Marketing working alongside the team of Digital Strategists. The role includes work on client marketing projects that range from Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Email Marketing, Social Media Marketing (SMM), and website analytics.

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July’s Episode of Tech Circuit

Tune in to Tech Circuit for the July show on the KMBZ Business Channel. Each month we tackle tech topics in the news, trending updates, and even some things that aren’t necessarily on everyone’s radar yet. The show has a lineup of engaging guests and news-makers on the KC tech “circuit” and makes for a unique Kansas City angle and focus. Read More…


SMX West 2015 Preview

smx-west-2015

SMX West happens March 3-5, 2015, and is packed with valuable search marketing sessions. In fact, attending the conference I wish I could clone myself to attend two sessions at a time in some cases. The event has as many as FIVE tracks at one time at some points and does a great job of going in depth in areas of SEO, PPC, local, social, mobile, and more.   Read More…